I came across these old school candy packages yesterday and really enjoyed their vintage design. However, these days it seems that vintage packaging has become more of a fad. This article I read over at the WSJ a few weeks ago talks about how throwback packaging sells well with consumers, and I admit I’m one of those consumers that snickers over that vintage look.
I have to admit I’m a little new to the Nutella bandwagon, but I had to take notice at this super fun packaging design by ARC’S. The project was commissioned to celebrate 150th Anniversary of italian Unity together with millions of Italian families. Check out more images here.
Savage Diplomacy is the creative studio of fellow Ai buddies, Adrian Luther and Jesus Flores. They recently launched their new site with some super clean work, including my personal favorite, the deluxe album packaging they designed for Penuckle’s album Blunts & Roses. The project even got some love over on the Lovely Package design blog. They’ve definitely inspired me to step up my game, keep it up guys. More work below the fold.
Check out this fantastic new redesign for Euro Shopper designed by Finland based design studio SEK Design. I love how contemporary and fresh the simple illustrations and single color design works so well across all the brand’s products, giving it a really unique look that stands out on the shelves. See a video of the full case study here. More images below the fold.
Tortillaland Tortillas officially have the coolest tortilla packaging ever! In my house we eat a lot of tortillas, and it looks like I’ll be on the look out for these bad boys and see if the spiffy new design lives up to the hype. I’m loving the use of type, vibrant colors, and how they took advantage of the clear packaging and used the product itself to their advantage. My thumbs up go to TDA who are responsible for the redesign.
Really great packaging for Gaspar Wine, a winery in Croatia. The design was by a small agency called SMART, based in Mostar, Bosnia and Herzegovina. I really loved their use of simple shapes and clean colors to create this look that’s not only unique but elegant too. More images below the fold.
Check out this really cool packaging for Hairy Bikers Potato Crisps. What’s a crisp? In my neck of the woods we call them chips. Anywho, the packaging was created by Here Design, and I must say they did a hell of job. I’m really loving the textured type juxtaposed on the vibrant background, which I think is really fun. More crisps below the fold.
Today I came across this new really fun packaging for soymilk brand 8th Continent. If you visit their website you can see what their packaging used to look like, it’s pretty ugly I might say. The redesign was by BBDO West in collaboration with Ben Javens, a UK illustrator. This is a perfect example how a simple design and clean colors and illustrations make it stand out on the shelf. 8th Continent is also inviting kids to draw their own sun and have it displayed on the packaging.