Ever had a problem where that box was to big or to small? Well designer Patrick Sung came up with flat sheets of recyclable corrugated cardboard called the Universal Packaging System or UPS (clever). The isometric grid pattern makes it easy to fold and conform to almost any shape while maintaining structural rigidity and protecting the contents. I’m really curious to try this out and see how it works, it’s a really great concept.
Just take a look at this package design by graphic designer Linna Xu for a series of packages for Ilford 120 (medium format) film. Her concept is meant to reintroduce and encourage the use of analog film technologies by creating a package that also functions as a pinhole camera. Read her full write-up here.
Check out this really cool packaging for the 3rd Annual Hatch Design Egg Coloring Contest. I was kind of late to snag one of these but I am supper impressed with the look of the packaging. Those of you that aren’t familiar with Hatch, they’re a creative agency based in San Francisco specializing in branding. Check them out for sure.
I think Chiquita’s latest ad campaign is loads of fun. The iconic stickers are dressed up with some fun and wacky illustrations that give your bananas a face. I think this was a really fun direction from Art Director, DJ Neff. Read all the details here.
Multidisciplinary Swedish agency ChevyChase created the identity and a packaging concept for ecological salt and oil products produced in Kythira, Greece. I love the simplicity of it and how the identity is based upon the inspiration of Greece symbols and old stone carved signs.
“…A true packaging breakthrough, the Heinz Dip & Squeeze dual-function package gives ketchup lovers two ways to enjoy Heinz Ketchup: either peel back the lid for easy dipping, or tear off the tip to squeeze onto favorite foods…The new Heinz Dip & Squeeze product marks the first ketchup packet makeover for the foodservice industry in 42 years. In the past, on-the-go eaters have struggled to open multiple ketchup packets while worrying about making a mess…”
Let me start out by saying, GENIUS! I’ve always hated those wimpy ketchup packets you get at most places, especially at an In-N-Out drive through when the fries are super important. I love how it doubles as a dipping and squeeze package. There’s a cool video how it works here.
I’m really loving this paper exercise from Sylvain Allard’s package design students. From a single sheet of paper, they had to creatively design a label for a bottle of wine. They had to manipulate and structure the paper in a way that it told a visual and creative story. The results were pretty interesting. More images below the fold.
A very interesting packaging concept from Daizi Zheng. I think it’s a very different approach and his process behind it is a little scary.
The series of food packaging were created from the observations on personal behaviors. Using the recognizable stereotyping packaging would make people feel more physically and physiologically connected with those daily objects. By giving the good food a little make over, it could contribute the availability of healthy food and encourages people to make a change for their everyday life.